Paraben is a common preservative used in the cosmetic industry because it prolongs the shelf life of the product and it's cheap. However, in recent studies paraben has been found to increase estrogen levels which can cause breast cancer. Besides being responsible for spikes in estrogen levels, paraben has been linked to various scalp and hair problems such as deterioration of the hair follicles. Prolonged use of hair products which contain paraben have shown to deteriorate the protective cuticles, making hair dull and brittle.
Sulfate (Sodium Laureth Sulfate) is a cleansing agent used in common household shampoos. Sulfate is believed to be toxic and carcinogenic and in numerous studies, subjects reported skin dryness and irritated scalp and follicles. Also, since sulfate is used as a cleansing agent, it can also remove the good oils around the follicle, leaving it unprotected from environmental hazards and residues.
All TruePure™ hair products are 100% Sulfate and Paraben FREE. We use safer substitutes which will not irritate your skin and protect the healthy look of your hair.