True Pure

It’s tough to not feel confident with a well-groomed hairstyle, but with busy lives, it’s tough to maintain styles without making hair health compromises along the way. The damage on hair caused by cold-weather conditions makes it particularly important to avoid extensive heat. The products you use make a big difference (we opt for reinvigorating caffeine formulas!), but so do your regular hairstyles. Spare your locks by incorporating these 5 super easy no heat styles into your hair routine: Half Up Bun This style is perfect for days when you’re rocking second or third-day hair. Just spray dry shampoo from...

  We’ve put just about every oil in our hair… And of all of the oils known to improve locks, the most beneficial could very well be considered to be argan oil. What’s Argan Oil, You Ask? Native to Morocco, the common hair regiment essential oil is native to the argan tree kernel. Local Berber women work in fair-trade cooperatives to create it, where they hand-crack the tree nuts using a centuries-old technique (and two very heavy stones). The raw kernels are hand-extracted from the hard shell, hand-ground in a stone grinder, then kneaded for hours and first cold-pressed into...

Everyone experiences mild to moderate dry scalp at some point, but for some, it’s a chronic problem, especially as winter weather zaps moisture out of our hair and scalp. Thanks to the season change, cool temps can encourage a dry scalp or worsen an existing scalp condition. Fight flaky scalp skin this weekend! We’ve compiled a treatment plan to put into place this weekend, in between reality show breaks: Wash Before you get started, determine if you have a dry scalp or dandruff by applying a light moisturizer to your scalp before you go to bed. If the cause is...

Technique matters! Follow these shampooing pointers to help maintain your healthy hair follicles and prevent hair loss. Rinse With Warm Water The warm water is key since its temperature helps to open your pores, remove a natural oil from your scalp called sebum, and lift the dirt you collect throughout the day or night. Before applying any shampoo, always drench your hair first. No matter what you do, never hot water through your hair. Much like your skin after a long steamy shower, hot water dehydrates your hair. Once you’re done showering, finish with a few seconds under cold water....

‘Tis the season for harsh temperatures and frigid weather that draws moisture directly from your strands and scalp. Windy conditions cause tangles and friction alongside hats, scarves & sweaters… With hair damage set in stone by spending the day in a heated, dry office. The shock from all of these extremes can accelerate frizz, breakage, and split ends. Avoid unnecessary cold weather hair and scalp damage with these 4 tips: #1. Shampoo less frequently Suffer from greasy hair or an itchy or flaky scalp? Plaques of dry skin can smother the scalp, where frequent scratching can hinder growth. To combat...